New Year's Resolutions Campaign

The Scout Guide Huntsville New Year’s Resolutions Campaign featured a series of Instagram and Facebook Reels, each centered around a common New Year’s resolution and spotlighting local businesses positioned to help consumers achieve those goals. I created the Reels using Canva and Instagram’s native tools, then analyzed market data to identify trending hashtags and keywords. The result was a cohesive, high-performing content series that averaged 42% more views than typical posts and reached nearly 5,000 non-followers.